What is the meaning of ‘4 Forty Four’?
4 Forty Four’s name is rooted in the scientific exploration of the 4th dimension.
While searching for the right name for the business, Kevin became intrigued by how scientists have debated for centuries what the 4th dimension truly represents. The first three dimensions (length, height, and depth) define the physical world we experience every day. But what lies beyond that? Some argue it’s time, others propose gravity, magnetics, or electricity. Kevin found it fascinating that each expert offered compelling logic, yet no shared consensus existed.
That open-ended mystery inspired Kevin and Lillie to consider their own interpretation.
What if the 4th dimension was relationships?
What if relationships are the force that shapes our lives just as powerfully as any physical dimension—and what would it look like to build a business that honors, protects, and cultivates them? They began imagining a company where relationships are treated as something entrusted to them, something to steward with intention in every practical aspect of their work.
The three 4’s in 4 Forty Four symbolize bringing this “4th dimension”—relationships—into the 3‑D world in a tangible, meaningful way.
Lillie Troyer, Co-Owner & Founder of 4 Forty Four elaborates, "When Kevin and I first started our company in 2002, we wanted our name to be unique and special. At the time, Kevin was fascinated by the debate in the scientific community about the 4th dimension. With a heart for community, we decided to take a different approach—what if we interpreted the 4th dimension as relationships. What if everything we had learned this far—starting with our family businesses—could be a way to deepen community not because of obligation but out of a sense of purpose?"
Find out more about how we reflect this theory in the way we communicate with our clients in Our Philosophy.